Imagine Kanye West being born and raised in Meridian, Mississippi. Now imagine him being produced by Organized Noize. That imagery would create music almost identical to the Crooked Letter state’s next hip-hop heavyweight, Big K.R.IT (King remembered in time). The 24-year-old rapper slash producer defied the odds of both his personal life and hip-hop’s current landscape to be the most in-demand and respected rookie on the Cinematic Music Group/Def Jam Records roster.
His underground ascendance began in 2005 when an Atlanta DJ placed his song “We Gon’ Hate” on their mixtape without request. Feeling validated K.R.I.T decided to put 100% into upgrading his music dreams to reality. The next year he would drop out of Meridian Community College and move to Atlanta. In the peach state, K.R.I.T. would get a crash course in industry biz. Whether it was selling discounted beats to local artists, engineering their sessions and/or mixing their songs–––being that he was talented at more than just beat making––K.R.I.T did it to make ends meet.
K.R.I.T. then garnered the attention of industry execs. One of these execs was with Cinematic Music Group. He then went to work on his Cinematic Music Group debut, the street album K.R.I.T. Wuz Here. The underground opus that birthed gems like the trunk rattler “Country Shit,” poignant “Children of The World” and irresistible Devin The Dude assisted “Moon & Stars” snatched the attention of many hip-hop heads; none more important than former 50 Cent manager and G-Unit Records President Sha Money XL. Upon receiving an early preview of K.R.I.T. Wuz Here, Sha was “blown away.” So once the veteran exec landed a position at Def Jam as Senior VP of A&R last April he made sure his first signee was K.R.I.T.
Now, the rap game has received a breath of country fresh air: an artist that insists on remaining an individual and feeding his growing audience with feel-good rhythms and “rhymes with morals.” Today whether its hip-hop lovers in the skyscraping offices of Def Jam or those in the small town of Meridian, MS, they’re all feeling the synergy being churned by the birth of rap’s next royalty. So until Mr. King Remembered In Time releases his 2011 Def Jam debut all hip-hop can do is witness a reign on the rise.